Omega’s journey into the world of watchmaking began in 1848 when Louis Brandt founded La Generale Watch Co. in La Chaux-de-Fonds, Switzerland. In 1894, the company introduced a groundbreaking movement named “Omega,” which led to the rebranding of the company as Omega Watch Co. in 1932. This movement was notable for its precision and reliability, setting the stage for Omega’s future success. Throughout the 20th century, Omega became synonymous with innovation and excellence. Vintage Omega watches are highly sought and highly prized.